2024 Winner
Category - Interior Design - Retail
Geethu Gangadharan
FELLOW YELLOW DESIGN STUDIO
Fellow Yellow Design Studio is a multidisciplinary architectural and interior design firm based in Hyderabad, founded in 2019 by Geethu Gangadharan. With a passion for creating timeless and purpose-driven spaces, the studio is known for its thoughtful integration of regional context, innovative design language, and functional solutions.
Geethu Gangadharan, the firm’s Founder and Principal Architect, brings extensive experience from renowned firms such as RSP Architects, Praxis Inc., and Wilson Associates. Her contribution to the design of Amaravati Capital City as part of the APCRDA team, in collaboration with global stalwarts like Foster + Partners, Hafeez Contractor, and CH2M, adds an international dimension to the studio’s design ethos.
At Fellow Yellow, each project is approached with a keen understanding of client vision and site context. The studio’s diverse portfolio spans commercial, residential, hospitality, educational, and healthcare sectors. In addition, Fellow Yellow Design Studio explores creative frontiers through Kinetic Art, Regional Art Fusion, product design, bespoke lighting, and custom furniture pieces—offering clients a comprehensive design journey from concept to craft.
With a collaborative team of architects, engineers, and artisans, Fellow Yellow Design Studio continues to push boundaries and craft immersive environments that inspire connection and meaning.
Area: 1800 sq ft
Located in the heart of Jubilee Hills, Hyderabad, Krishna’s Back to Roots is more than a store—it’s a sensory retreat into the rhythms of rural life. Designed by Geethu Gangadharan of Fellow Yellow Design Studio, this retail space embodies the spirit of authenticity, nostalgia, and conscious living. Every detail evokes a bygone era where food was pure, design was grounded in culture, and spaces fostered community.
The project seamlessly blends rustic charm with refined aesthetics. A vibrant façade welcomes visitors off the main road, painted in hues that recall the fields and skies of Indian farmland. Inside, exposed brick walls, handcrafted wooden shelves, and tactile materials evoke a village haat—but with contemporary clarity. This curated spatial experience invites exploration, storytelling, and an unhurried celebration of nature’s bounty.
The design draws inspiration from the architecture of traditional heritage homes in South India—wide entrances, earthy tones, and raw textures converge to create an environment that is humble, rooted, and deeply comforting. Yet, the layout is optimised for modern retail needs: zoning is intuitive, materials are sustainable, and the customer journey is thoughtfully choreographed.
With Krishna’s Back to Roots, Fellow Yellow Design Studio has carved out a rare balance—an immersive shopping experience that feels like coming home. It’s a space that doesn’t just sell organic produce—it embodies the organic life.
If your design philosophy reflects a sense of purpose, place, and people—submit your story to VOX Architecture Ideas 2025. Register now!
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