2024 Winner
Category - Interior Design - Retail
Aman Soni & Janki Soni
INSQUARE DESIGNS
Founded in 2016 by architects Aman Soni and Janki Soni, Insquare Designs is an end-to-end architecture and interior design studio driven by a shared commitment to simplicity, innovation, and timeless design. The Ahmedabad-based firm has carved a niche for itself by seamlessly blending contemporary aesthetics with contextual sensitivity across a range of architectural and interior projects.
At the heart of Insquare Designs’ practice is a deep respect for site-specificity and history. Every project begins with a thoughtful investigation of the space—its current presence, its past narratives, and its environmental surroundings. This process ensures that each design intervention is rooted in its context while expressing a bold and modern design language.
The studio is recognized for its ability to create spaces that are functionally efficient, visually enduring, and emotionally resonant. Whether it’s a residential haven, a commercial outlet, or a community-driven space, Insquare Designs consistently delivers projects that feel deeply connected to their environment yet stand out with architectural clarity and elegance.
Through a hands-on, collaborative approach and attention to detail, Insquare Designs continues to craft thoughtful, enduring, and expressive spaces that reflect both the client’s vision and the studio’s design philosophy.
Area: 750 sq ft
Designed by Aman Soni and Janki Soni of InSquare Designs, the store transforms the humble vegetable shop into a tactile and tranquil experience that evokes nature, authenticity, and artisanal living. Located at a high-footfall spot on the ground floor of a commercial complex, the project was envisioned as the offline embodiment of a previously online-only organic venture.
The spatial narrative is guided by a European minimalism softened with earthy Indian nuances. Browns, greys, and neutral wood tones create an atmosphere of calm, offering customers a retreat from the chaos of modern retail. Gone are the chaotic displays and plastic bins — instead, the layout is structured, open, and intentionally simple.
Low-height display racks made from recycled metal and reclaimed wood define the central space, ensuring unobstructed sight lines across the entire store. A full-glass façade floods the interiors with daylight and fosters a dialogue with the street, inviting the community inside.
But what truly sets Veggiebell Exotics apart is its unique approach to materials. The walls are finished with a traditional Indian mixture of cow dung, lime, and fenugreek seeds—materials long known for their antibacterial and air-purifying properties. The result is a naturally scented, thermally balanced interior that enhances the freshness of the produce while subtly reminding visitors of their roots.
At the rear, a concealed preparation counter and juice bar anchor the space, allowing the store to serve fresh, ready-to-eat options. This functional zone is seamlessly integrated, maintaining the store’s visual language of order and softness.
InSquare Designs, a firm known for its innovation in small-format retail, infuses each project with purpose and poise. With Veggiebell Exotics, they’ve not only redefined the design language of grocery shopping but also created a new benchmark for what organic retail can look and feel like.
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